Teacher Resources

Category: Lesson Planning

A range of resources to help you plan lessons around your chosen I Am Creative brief, including curriculum matching documents and lesson plans.

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A Students' Guide to Advertising.

This resource gives students an insight into the world of advertising and marketing. It includes a break down of how clients and agencies work together to create brand identity.

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A Teacher's Guide to I Am Creative

EVERYTHING you need to know to sucessfully deliver I Am Creative in your lessons. This will guide you through the entire process from choosing a brief to uploading the entries.

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CCE Example Project Plan

Want to run a class based on the CCE brief? Here is an example project plan for a Year 9 Art Class. 

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Change 4 Life Brief mapping to KS4 Qualification Aims.

This document will help teachers to map their KS4 Qualification aims against the brief, helping them to bring it into the classroom.

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Change 4 Life Brief mapping to Level 2 Creative & Media Diploma

This resource maps the Change 4 Life brief to the criteria in the Level 2 Creative & Media Diploma

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Jobs in Advertising....

There are lots of different types of jobs within the advertising world. You don’t have to be great at drawing to succeed in the creative sector. Find out about the many varied jobs here....

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Lesson Plan - What is Advertising?

This lesson plan is chock-full of tasks and information to get students thinking about brand, marketing, PR, clients and much, much more!

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Marking Criteria for Teachers

A break down of all the different elements an entry should include, and how to impress the panel of creative professionals!

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Suggested Project Plan

A suggested project plan to help you structure I Am Creative across 8 weeks and a list of resources to accompany the project.

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Template Entry

A useful template presentation to help you explain the thinking behind your idea.

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The Process of Answering a Brief

This PDF splits answering the brief into bitesize chunks helping you to understand the process

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What is Advertising?

Check out this download that defines and explains everything advertising

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What's a Campaign?

A student friendly guide to explain exactly what a campaign is. This guide outlines how the agencies will solve a business problem by creating a campaign for a brand.

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