Devise a campaign to make the AA the driving school of choice.
Deadline: 30th Jan 2017
Prize: WINNER: £100 worth of Highstreet Vouchers and a driving lesson. The best teams will be invited to the adam&eveDDB offices in London to pitch face-to-face to a panel of judges from the AA, their agency adam&eveDDB and The Ideas Foundation. The shortlisted applicants will be invited to join The Ladder, which is our progression scheme for young people who want to have or are considering a creative career.