Briefs

Pick one of the live creative briefs below from some of the top brands in the UK to get started.

For inspiration and guidance check out the resources section. We recommend that you spend 6 weeks on each brief.

The AA

The Driving School Brief

Devise a campaign to make the AA the driving school of choice.

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Lloyds Bank

The Understanding Money Brief

We are looking for ideas that allow Lloyds Bank to help young people to understand their money better. 

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Britvic

The Tango Brief

Create a campaign that makes Tango the most popular soft drink for 18-20 year olds. 

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National Grid

A Sustainability Behaviour Change Campaign

Create a behaviour change campaign to encourage idea of the circular economy within the National Grid office.

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BBC Radio 1

BBC Radio 1's Big Weekend: The 'Awareness' Brief

Create a campaign to raise awareness and promote BBC Radio 1’s Flagship event, Big Weekend!

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Unilever

The 'Sustainable Living' Brief

Create a campaign that makes the idea of ‘sustainable living’ attractive and popular among people aged 16-24. 

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Coutts

The Private Banking Brief

Create a campaign promoting private banking to the next generation of entrepreneurs.

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Halifax

Help Britain Save

Come up with an idea that encourages people to save and helps overcome the pitfalls that often get in the way of saving. 

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Warburtons

The 'Thin Bagel' Brief

Encourage bagel fans to try Warburtons Thin Bagels in the face of competition from other brands. 

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