Brief : Barclaycard

Revolutionising contactless payments!

Barclaycard are looking for a revolutionary idea that changes the way we pay for things. To accompany the idea, you must create a campaign to market their idea to their target audience.

Barclaycard have a tradition of pioneering innovation. Barclaycard were the first brand to bring a credit card to the UK market. Since then, Barclaycard have developed many payment solutions, including terminals, PayTag, PayBand and Mobile (quick tap) payment.

The ideas can be as bold and big as they like in response to this brief. We’re not worried about the logistics of the idea, just originality in response to a real-life need.

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DEADLINE: 28th Mar 2013

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.