Brief : BBC Radio 1

BBC Radio 1's Big Weekend: The 'Awareness' Brief

Radio 1 is now a multiplatform media brand, with live radio at our core, where we reach 10.6 Million people on a weekly basis. Your task is to create a campaign to raise awareness and promote BBC Radio 1’s Flagship event, Big Weekend to young people aged 15-29! 

DEADLINE: 7th Nov 2016

PRIZE: The best teams will be invited to the BBC offices in London to pitch face-to-face to a panel of judges from BBC and The Ideas Foundation. The shortlisted applicants will be invited to join The Ladder, which is our progression scheme for young people who want to have or are considering a creative career.