Brief : Metro

Engage a generation with Metro

Metro is the UK’s third biggest daily newspaper. It has evolved over the 13 years it has been in existence from a basic paper to a huge brand.

Metro are looking to stay up-to-date and keep moving with the times and their brief reflects exactly this; asking students to come up with ideas on how to encourage their readers to read their paper in exciting way in order to engage the next generation.

Perfect for anyone studying journalism, marketing, media, branding and many more, this is a great brief that can be interpreted in several different ways.

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DEADLINE: 21st Dec 2012

PRIZE: The deadline for this brief has now passed. Please upload your work to the website as the brand we still get to see your ideas.